Good Broadcast were challenged to raise awareness and increase engagement of Stroke Association’s ‘Hope After Stroke’ campaign – a fundraising campaign designed to demonstrate how donations can give hope to survivors after a stroke.

To bring to life the devastating impacts that strokes can have on people’s lives, and establish the difference ‘hope’ can make to a survivor’s recovery, we set out to provide media with tangible statistics on the knock-on effects that many stroke survivors experience.

Working closely with the charity, we commissioned a unique piece of research amongst the Stroke Association’s database of stroke survivors – which offered us a level of insight that no other data could, while also eradicating any third party research costs.

Move over dad-dancing, because mum-dancing is taking over. To celebrate the launch of the new Just Dance 2022 game, we worked with Ubisoft and self-confessed mum dancer Kimberly Wyatt to celebrate the rise of the ‘mum-dance’ and encourage the family to get dancing together in the run up to Christmas.

Thanks to the popularity of dance-related social media trends, 2021 has seen a considerable increase in mums sharing their dance moves and has led to the rise in embracing the mum-dance! What do we mean by the mum-dance? It’s the classic, and often awkward, move that sees people shuffle their feet from side to side combined with some clicking of the fingers – or actually, the mum-dance can be whatever moves your mum wants to throw!

How many times have you walked into someone’s house, didn’t like the look of what you saw, didn’t say anything about it and just went off them a little bit? If you did, then you’re not alone.

This summer, we were tasked with helping to inspire better mental health, following new research which revealed that 72% of Brits agree that their current home interior is good for their mental health.

The study, which was commissioned for 2021 International Wallpaper Week, also revealed that we’re quick to judge friends, family and new partners on the way they’ve decorated their home, but we stay quiet about it, whilst 75% said the design of their own home was very important, and 63% said it was important to them because it made them feel happier.

To help inspire Brits to create a space that’s not only about personal choice, but also about creating a space that’s good for our mental health, we enrolled the help of TV presenter, home interiors expert and Samaritans charity ambassador Scarlett Moffat to launch a new wallpaper, Superfresco Easy, to inspire happiness and get people to understand the small interior changes that can make a difference Things like bright colours, more light and the reduction of clutter can do wonders for us.

Through an integrated social and broadcast campaign, we made Graham and Brown and Samaritans part of the mental health conversation, resulting in a hugely successful campaign which secured 155 pieces of broadcast coverage in top tier outlets including Stephs Packed Lunch, Sky News Radio and Heart Radio. The campaign also resulted in a total audience reach of 47M, driving mass market awareness of Superfresco Easy wallpaper.

New research by Swim England, the governing body for swimming in England, found that the average child stops having swimming lessons at seven and a half years old, meaning 3.4 million youngsters are stopping lessons too early – a figure which has risen during the coronavirus pandemic.

That is in stark comparison to the 3.4 million youngsters who are stopping lessons too early – a figure which has risen during the coronavirus pandemic. They include being able to swim at least 100 metres without stopping, treading water for at least 30 seconds, experience swimming in clothing and being able to ‘float to live’ (performing a star float on their back for at least 30 seconds).The research also looked into how much time parents spend with their children in the pool. Nearly three-quarters (72%) said they hadn’t been swimming with their children in the last month or even longer.

To highlight the startling fact that so many youngsters are failing to meet swimming competencies post covid, we brought on board two experts in the field, Olympic gold medallist Duncan Goodhew and Jane Nickerson MBE, Swim England Chief Executive, to talk about Swim England’s ‘Learn to Swim’ programme.

The result? Our outreach drove coverage in 140 commercial stations across the UK and in top tier national outlets including Channel 5, BBC London TV, Sky News Radio and GB News. We also conducted interviews with a series of BBC regional outlets including BBC Radio Nottingham, BBC Radio Wiltshire, BBC Radio Somerset and BBC Radio Leicester.

In doing so, we got the nation talking about the importance of not only ensuring kids become competent swimmers, but how they can also enjoy the huge physical and mental health benefits that exercising in the water can bring.